Tostitos chips is at the center of this massive scale prank played on military veterans in the United States. 28 military veterans were under the impression they were playing a friendly touch football game for charity purposes and thousands of fans were under the impression they were attending a charity concert to benefit military veterans. However, Tostitos orchestrated a massive scale prank by having the veterans play their game in the stadium at Cerritos Community College and filling it with fans.
The veterans were surprised once they walked into the dressing room and saw brand new jerseys waiting for them. Then two ex-NFL quarterbacks walked in and greeted them.
A similar concept was done by Budweiser a few years ago involving a men's recreational league game.
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Concept: Tostitos Chips
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Segment: Males, 18-55+
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