Topps Tiles' Boutique Format Wins Over Tradesmen and Homeowners

By: Laura McQuarrie - Dec 17, 2015
References: toppstiles & telegraph
Topps Tiles is a retailer with great foresight. Over the past few years, there has been a shift in consumers from a DIY to a "do it for me" mindset, which Topps Tiles has recognized and capitalized on. As a result, the company has been successful at securing a third of the tile market in the UK is now able to report record annual sales.

The majority of sales at Topps Tiles now come from tradesmen, but the retailer recognizes that a physical store has an important part to play when it comes to selling tactile products like tiles directly to consumers. In order to increase its profits, Topps Tiles has been embracing a smaller retail formats that are easily accessible within cities.

With sleek branding, the shops have a contemporary appeal that make the experience of visiting the shops feel less like a warehouse and more like upscale tile boutiques.