Craig's Vegan Collaborated with Christina Najjar on the Tinx Sundae
Laura McQuarrie — March 5, 2024 — Lifestyle
References: instagram & businesswire
Inspired by the Tinx Hot Girl Sundae, a custom dessert on the menu of Craig’s Restaurant crafted by Christina "Tinx" Najjar, Craig's Vegan teamed up with the TikTok content creator for its newest limited-edition flavor, Tinx Sundae. This plant-based dessert stays true to the rest of the brand's range of frozen dessert pints by using a premium, non-dairy cashew base.
100% vegan frozen indulgence builds on a rich cashew-based vanilla ice cream base with brownies, swirls of chocolate and rainbow sprinkles, all of which help to recreate the essence of the chef-crafted dessert in a format that's easily enjoyed at home. Best of all, ingredient-conscious consumers can savor this decadent take-home treat knowing that it's prepared without added preservatives, artificial flavors, colors or high fructose corn syrup.
100% vegan frozen indulgence builds on a rich cashew-based vanilla ice cream base with brownies, swirls of chocolate and rainbow sprinkles, all of which help to recreate the essence of the chef-crafted dessert in a format that's easily enjoyed at home. Best of all, ingredient-conscious consumers can savor this decadent take-home treat knowing that it's prepared without added preservatives, artificial flavors, colors or high fructose corn syrup.
Trend Themes
1. Vegan Frozen Desserts - A rising trend in plant-based frozen desserts that offer innovative flavors and premium non-dairy bases for conscious consumers.
2. Celebrity Chef Collaborations - An emerging trend where well-known chefs partner with brands to create exclusive, limited-edition products that appeal to a wider audience.
3. At-home Indulgence Experiences - A growing trend in bringing restaurant-quality dessert experiences to consumers' homes through convenient and delicious ready-to-eat options.
Industry Implications
1. Frozen Dessert - The frozen dessert industry is ripe for disruption with the increasing demand for vegan options and collaborations with celebrity chefs.
2. Food and Beverage - In the food and beverage sector, opportunities abound for brands to innovate by offering premium, plant-based treats inspired by popular restaurant creations.
3. E-commerce - E-commerce platforms can capitalize on the trend of at-home indulgence experiences by partnering with brands to deliver chef-crafted vegan desserts directly to consumers' doorsteps.
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