THiNK! McCann Erickson Questions the Wisdom of DIY Ads

By: Katie Cordrey - Published: • References: & adsoftheworld
THiNK! McCann Erickson questions the wisdom of designing your own promotional materials, providing an interactive web application that lets users determine the composition of graphic images. Using a slider, images can be weighted for three components. The resulting graphics range from cute and engaging to downright strange and scary.

The headline reads, "Everybody could make ads," followed by the tagline, "THiNK! before you reproduce it in real life." The THiNK! McCann Erickson interactive site makes an effective case for hiring a professional advertising agency. Stats for Interactive Self-Promotions Trending: Older & Mild
Traction: 7,191 clicks in 273 w
Interest: 4 minutes
Concept: THiNK! McCann Erickson
Related: 56 examples / 43 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: infantile water ads, faux naughty lotion ads , and billboard hacking.