Lenny & Larry’s The Boss! Cookie Has Dairy and Plant Protein
Michael Hemsworth — February 27, 2021 — Marketing
References: lennylarry & drugstorenews
Cookies are often associated with being a tasty but lacking when it comes to nutrition, so the Lenny & Larry’s The Boss! Cookie is positioned as a more health-focused alternative to try out. The cookie features just one gram of sugar each with six grams of prebiotic fiber in the mix along with 18-grams of protein from dairy and plant sources. The cookies feature a soft-baked texture that comes in three flavor options including Chocolate Chunk, Peanut Butter Chunk and Triple Chocolate Chunk.
The Lenny & Larry’s The Boss! Cookie was touted by CEO Jolie Weber who said, "With the introduction of Lenny & Larry’s The Boss! Cookie, we are delighted to offer a protein-packed treat that will help consumers perform at their best and take their fitness gains to new levels. We invite all fitness fanatics to test their limits and join us for our Boss Up! Challenge with Jessie Graff to showcase their strength, agility and balance.”
The Lenny & Larry’s The Boss! Cookie was touted by CEO Jolie Weber who said, "With the introduction of Lenny & Larry’s The Boss! Cookie, we are delighted to offer a protein-packed treat that will help consumers perform at their best and take their fitness gains to new levels. We invite all fitness fanatics to test their limits and join us for our Boss Up! Challenge with Jessie Graff to showcase their strength, agility and balance.”
Trend Themes
1. Protein-packed Snacks - The trend toward protein-rich snacks can disrupt traditional baked goods and provide an opportunity for companies to tap into the fitness and health market.
2. Plant-based Protein - The rise of plant-based protein options is disrupting traditional animal-based protein sources and expanding the market for health-focused products.
3. Low-sugar Bakery - The movement toward low-sugar baked goods is a disruptor for the sugar-laden baked goods market and gives companies an opportunity to tap into the healthy and diet-conscious market.
Industry Implications
1. Health and Fitness - This trend is creating opportunities for health and fitness companies to expand their product offerings, including protein-rich snacks and low-sugar baked goods.
2. Bakery and Pastry - The disruption of traditional baked goods by protein-rich, low-sugar options creates opportunities for the bakery and pastry industry to pivot and cater to the health-conscious market.
3. Plant-based Food - As more people look to plant-based protein options, this trend creates opportunities for companies in the plant-based food industry to expand their offerings and capture a growing market.
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