Lenny & Larry's Holiday Collection is Only Around for a While
Michael Hemsworth — October 7, 2022 — Marketing
References: lennylarry & snackandbakery
The Lenny & Larry's holiday collection is launching to coincide with the start of the festive season to provide consumers with a way to enjoy the flavors of the season. The brand is bringing back the Gingerbread and Peppermint Chocolate flavors, while the fall-themed flavors including Pumpkin Spice and Caramel Apple to convey an extra-tasty flavor experience. The cookies are all packed with 16-grams of plant-based protein along with 10-grams of fiber in every four-ounce cookie to make them a functional indulgence to enjoy.
CEO Julie Weber commented on the new Lenny & Larry's holiday collection saying, "We're thrilled to help usher in the beloved holiday season with two more nostalgic Complete Cookie flavors that serve as a tasty and filling choice for a healthy snack option during this festive time."
CEO Julie Weber commented on the new Lenny & Larry's holiday collection saying, "We're thrilled to help usher in the beloved holiday season with two more nostalgic Complete Cookie flavors that serve as a tasty and filling choice for a healthy snack option during this festive time."
Trend Themes
1. Holiday-themed Snacks - Providing festive-oriented snacks can be seen as a way to stand out during peak seasons and differentiate from standard snacks.
2. Plant-based Protein Snacks - Emphasizing product quality with natural ingredients that can provide protein alternatives to meat-based snacks might be disruptive innovation opportunities.
3. Functional Indulgence - Companies may provide customers with products that can offer a healthy snack option while still being indulgent, playing off the concept of functional food.
Industry Implications
1. Food and Beverage - Innovative snacks that focus on seasonal flavors as well as new ingredient trends could thrive in the crowded food and beverage market.
2. Plant-based Food - Expanding plant-based alternatives into the snack category could disrupt traditional food options and appeal to a growing number of health-conscious consumers.
3. Fitness and Wellness - Developing products that balance indulgence and nutrition can create opportunities within the fitness and wellness industry, as more consumers prioritize their health.
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