Radox Shows Its Products Have the Ability to Alter the Moods of Teenage Goths

By: Riley von Niessen - Jul 7, 2016
References: radox & adweek
The Radox brand claims to be inspired by nature, with its fresh fragrances said to uplift its consumers even if they're in the worst of moods -- an idea that is shown be true in an ad by the company that follows a moody teenage goth.

The shower gel commercial shows a young girl sitting solemnly in her room, painting her nails black and listening to angst-ridden music. Her mother knocks on her door to tell her she's going to be late if she doesn't get going, at which point the goth teenager emerges from her room with a surprising smile on her face.

She prances through the neighborhood, with a happy song playing in the background that contrasts starkly with her all-black look. Radox reveals at the end that its lovely shower gel scents had the power to change her mood.