This Packaging Was Developed as a Fun Way to Present Tea for Kids

By: Laura McQuarrie - Jan 22, 2015
References: amateg.by & packagingoftheworld
Although tea is a very simple drink to make, it has a sophistication that tends to leave it to be branded and packaged for adults—but not this tea for kids.

Creative agency Fabula Branding was put to the task of developing an identity for a children's herbal tea brand for the Amateg company. The whimsical packaging sources inspiration from fairy tales and presents these iconic tales through clay sculptures. This imagery was developed in a claymation style, which makes the still pictures look as if they're alive and full of movement. Depending on how much the clay was flattened before it was photographed, some of the boxes have a simulated texture that look as though they would be soft to the touch if you were to pick them up.