Targeting a demographic that's eager to hit the stores, the Target 'Back to College' campaign is looking to offer freshmen students everything they need to make it through their first or the next year in their undergrad career. The Target 'Back to College' campaign encourages students to go online to the big box store's website to create their own virtual checklists to print and carry with them to the store.
As the school year is fast approaching, the Target 'Back to College' campaign is a fantastic exercise in expertise by the brand because it specifically speaks to those with expendable resources. By targeting late teens/early twenty-somethings, the Target 'Back to College' campaign is able to get parents into the stores as well to pay for all the necessary goodies.
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