From Exam-Based Brand Activations to Scholastic Lip Dubs

By: Jana Pijak - Aug 24, 2016
These examples of school-oriented marketing range from Snapchat recruitment ads to anti-harassment campus apps that are designed to make the college experience of female students a more safe and supportive one.

In addition to standouts like Callisto -- a post-secondary platform that lets users report on-campus harassment promptly -- other notable examples include magazine-branded campus tours like a recent hosted by African American publication Essence. The tour aimed to empower young Black and featured various guest speakers and fun giveaways.

Pokemon Go to Kanye West-inspired college course round off this list of school-oriented marketing innovations and are not only fun and engaging for fans of both but are also simultaneously educational, earning participants credits toward their graduate degree.