Tanqueray 0.0% Has Just Six Calories Per 50ml Serving
Michael Hemsworth — February 23, 2021 — Marketing
The Tanqueray 0.0% alcohol-free gin has been announced by Diageo as a new product for consumers who are looking for a familiar way to enhance their favorite cocktail recipes. The gin alternative is made with the same botanicals found in the original including juniper, coriander, angelica and licorice, and is crafted by having them individually immersed in water before being heated and distilled. This is reported to give the product its signature flavor profile that will be instantly recognized by consumers, but with a distinctly alcohol-free recipe to enjoy.
Tanqueray Master Distiller Terry Fraser spoke on the new Tanqueray 0.0% alcohol-free gin saying, "This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol."
Tanqueray Master Distiller Terry Fraser spoke on the new Tanqueray 0.0% alcohol-free gin saying, "This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol."
Trend Themes
1. Alcohol-free Spirit Alternatives - Diageo’s Tanqueray 0.0% gin alternative allows consumers to enjoy the taste of gin without the negative effects of alcohol.
2. Replicating Original Flavors - Distillation processes that mimic traditional methods can allow alcohol-free spirits like Tanqueray 0.0% to have a similar taste to their alcoholic counterparts.
3. Expanding Health Consciousness - The trend towards alcohol-free alternatives like Tanqueray 0.0% reflects a growing awareness and interest in health-conscious choices among consumers.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create more alcohol-free spirit options to meet the growing demand for health-conscious and sober-curious consumers.
2. Hospitality Industry - The hospitality industry can provide more inclusive experiences for patrons with alcohol-free spirit alternatives like Tanqueray 0.0%.
3. Consumer Goods Industry - The consumer goods industry has potential to develop more alcohol-free options that replicate the taste profiles of traditional products for consumers who want to reduce or eliminate alcohol consumption.
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