Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Laura McQuarrie — January 18, 2024 — Lifestyle
References: pernod-ricard & thespiritsbusiness
Full-strength Beefeater gin inspired Beefeater 0.0%, a new alcohol-free gin alternative that holds onto the citrus and juniper profile that the original is so well-known for. The 0.04% ABV product taps into the essence of Beefeater’s classic London Dry gin recipe and offers a trustworthy option for those who are looking to indulge differently.
“Over the last few years, we have seen the trend toward more mindful consumption increasing, as consumers become more health-conscious," said Murielle Dessenis, global vice president of marketing of gins for The Absolut Group, "We truly believe in conviviality, whether you choose to drink alcohol or not, and we are proud to be bringing to the no-alcohol category an elevated option, removing the need to compromise or miss out on the occasion."
Beefeater 0.0% is said to be best enjoyed over ice with Indian tonic water, garnished with a lemon wheel.
“Over the last few years, we have seen the trend toward more mindful consumption increasing, as consumers become more health-conscious," said Murielle Dessenis, global vice president of marketing of gins for The Absolut Group, "We truly believe in conviviality, whether you choose to drink alcohol or not, and we are proud to be bringing to the no-alcohol category an elevated option, removing the need to compromise or miss out on the occasion."
Beefeater 0.0% is said to be best enjoyed over ice with Indian tonic water, garnished with a lemon wheel.
Trend Themes
1. Alcohol-free Gin Alternatives - Beefeater 0.0% offers an alcohol-free alternative to traditional gin while maintaining the flavor profile.
2. Mindful Consumption - The trend towards more health-conscious choices has led to an increased demand for alcohol-free options.
3. Elevated No-alcohol Options - Beefeater 0.0% provides an elevated choice for those looking to avoid alcohol without compromising on taste.
Industry Implications
1. Beverage - The alcohol-free gin trend opens up opportunities for the beverage industry to cater to health-conscious consumers seeking alternative options.
2. Hospitality - The rise in alcohol-free alternatives creates potential for the hospitality industry to innovate their non-alcoholic drink offerings and provide inclusive experiences for all patrons.
3. Wellness - The demand for mindful consumption presents opportunities for the wellness industry to develop and market alcohol-free alternatives that align with health-conscious lifestyles.
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