Italian fashion brand MSGM has collaborated with the creative minds over at TOILETPAPER to create this surreal sweater collection that features wild and bold graphic prints.
Humorous shirt designs and graphic prints have been continuing to gain popularity with mainstream consumers, especially amongst a much younger generation. And these surreal sweater designs are featuring eccentric and out-of-the-ordinary references as a means to cater to that hip and youthful market audience. Featuring unusual graphics such as close-up shots of lipstick, images of horses, bleeding organs and even a frog between two burger buns, these surreal designs are showcasing that style doesn’t necessarily have to make sense.
This collaborative effort between MSGM and TOILETPAPER is serving to continue the wildly popular trend of bold, graphic prints in fashion.
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Concept: Surreal Sweater
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