From Actor Appreciation Tees to Cult Cinema Attire

By: Michael Hemsworth - Published: Aug 7, 2014
The concept of a cult following has become something of a regular occurrence these days as consumers begin to not simply come to appreciate the underdog, but celebrate them. Typically not reserved for the mainstream, cult following fashion, art and the like are leaking into culture in a big way that are affecting the way that new products and media projects are marketed.

The idea behind the phrase "cult following" conjures ideas about geeks and an underground nature. Until recently, the cult followings were kept on the hush hush because of fears of social scrutiny. Thanks to Internet culture, the humanization of celebrities and the ever-expanding fashion world, the admission of being part of a cult following is no longer taboo; in fact, it might just be something to brag about. Stats for 98 Cult Following Finds Trending: Older & Buzzing
Research: 17,731 clicks in 93 w
Interest: 5 minutes
Concept: Cult Following
Related: 608 examples / 468 photos
Segment: Neutral, 4-35
Comparison Set: 223 similar articles, including: clever contemporary t-shirts, murderous high heels, and fantasy football uniforms.