The 'BAPE x Coca-Cola' Collection Defines Street Culture

By: Megan Facciuolo - Published: Jun 23, 2014 • References: us.bape and hypebeast
Legendary Japanese streetwear label BAPE, which is also known as 'A Bathing Ape,' is teaming up with the even more legendary company Coca-Cola to release the 'BAPE x Coca-Cola' collection. The clothing company and beverage brand just unveiled a teaser for their collaboration and it looks effortlessly cool.

The teaser came in the form of an image and it features the iconic ape face over a red 1st Camo canvas. However, this ape would't be promoting Coca-Cola unless he was drinking one. So fittingly, the image features the ape smoothly sipping soda out of a retro Coca-Cola glass bottle.

BAPE is clearly turning over to the red side. Having worked with Pepsi Co. in the past and after having numerous high-profile collaborations that followed, the creatives of the company may have just wanted to outdo themselves and work with the most high-profile of them all.