Feminine Medieval Attire

The Rodarte Spring 2013 Collection Boasts References to Battle Gear

Making a bold statement of feminism, the Rodarte Spring 2013 Collection capitalized a strong muse.

For spring, the Mulleavy sister design duo opted for the concept of high-fashion armor. This represents an interesting motif, as the ever-popular Game of Thrones and The Hunger Games have catapulted strong heroine figures to the forefront of popular culture. The fantastical references and luxriant fabrics are to be expected from Rodarte label, and this season did not disappoint.

Bold juxtapositions of leather and silk characterized each look. Evening pieces were loud with drop-waists that managed to retain their structure. When focusing on the detailing of each garment, it is highly evident that Rodarte upholds is superiority in the craft of creating quality garments. The Rodarte Spring 2013 collection is bound to resonate well with strong-willed fashionistas.

High-fashion Armor
There are opportunities to disrupt the fashion industry by combining traditional armor aesthetics with high-end fashion designs.
Fantasy-inspired Fashion
Designers can tap into the popularity of fantasy genres like Game of Thrones and The Hunger Games to create unique and bold fashion collections.
Juxtaposition of Leather and Silk
Innovative designers can explore the contrast between leather and silk to create visually striking and avant-garde fashion pieces.

Where This Applies

Fashion
Fashion brands can incorporate elements of armor and fantasy into their designs to attract a niche market of strong and empowered women.
Entertainment
Entertainment companies can collaborate with fashion designers to create merchandise inspired by popular fantasy TV shows and movies.
Luxury Goods
Luxury brands can leverage the juxtaposition of leather and silk to create high-end fashion pieces that appeal to discerning customers.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 84%
Freshness 8%

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