This Super Bowl Commercial Contest has Become a Doritos Tradition

By: Jonathon Brown - Published: Jan 30, 2013 • References: apps.facebook &
Every year, Doritos runs its Super Bowl commercial contest called 'Crash The Super Bowl.' They welcome amateur ad makers from anywhere in the world to submit their own commercials. This video features the original Doritos girl Ali Landry introducing this year's top five picks.

The ad that ranks highest on the USA Today's ad meter gets the chance to work with Michael Bay on the next Transformers movie. If one of the Doritos ads ranks number one on the USA Today ad meter, the creator will get a $1 million bonus. The number one spot has been Doritos three of the last four years.

Most of these commercials are funny and all but one feature either children or pets. This is an interesting consistency. Stats for Amateur Super Bowl Ad Contests Trending: Older & Average
Research: 1,291 clicks in 173 w
Interest: > 3 minutes
Concept: Super Bowl Commercial Contest
Related: 116 examples / 89 photos
Segment: Neutral, 12-55
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