The New SunChips Art Seen Packaging Celebrates 2023 Winners
Michael Hemsworth — October 20, 2023 — Marketing
References: prnewswire & drugstorenews
The latest SunChips Art Seen Packaging has been debuted by the brand to put a spotlight on underrepresented artists from across the country and refresh the product's profile on store shelves.
The latest update as part of the initiative incorporates the artwork of three artists including Maruja Panti from Catanduanes, Philippines, Darnell "Solo" Kirkwood from Los Angeles and Megan Lewis from Baltimore. The artwork from each artist can be observed on the brand's Original, Harvest Cheddar and Garden Salsa snacks, which are hitting store shelves now. The brand is also donating $100,000 to YoungArts with an additional $1 donated for every Snap submitted between October 9 and November 5, 2023, up to $40,000.
Vice President of Marketing at Frito-Lay Rhasheda Boyd spoke on the latest SunChips Art Seen Packaging saying, "With less than 15% of art in permanent collections in the U.S. created by women and people of color, SunChips was inspired to drive a greater impact in the art community. Featuring these artists' work on our packaging in retailers nationwide allows us to do our part to offer more exposure for these talented individuals in unexpected ways."
The latest update as part of the initiative incorporates the artwork of three artists including Maruja Panti from Catanduanes, Philippines, Darnell "Solo" Kirkwood from Los Angeles and Megan Lewis from Baltimore. The artwork from each artist can be observed on the brand's Original, Harvest Cheddar and Garden Salsa snacks, which are hitting store shelves now. The brand is also donating $100,000 to YoungArts with an additional $1 donated for every Snap submitted between October 9 and November 5, 2023, up to $40,000.
Vice President of Marketing at Frito-Lay Rhasheda Boyd spoke on the latest SunChips Art Seen Packaging saying, "With less than 15% of art in permanent collections in the U.S. created by women and people of color, SunChips was inspired to drive a greater impact in the art community. Featuring these artists' work on our packaging in retailers nationwide allows us to do our part to offer more exposure for these talented individuals in unexpected ways."
Trend Themes
1. Artistic Representation - Underrepresented artists are gaining more exposure through collaborations with brands, providing an opportunity for increased visibility and recognition.
2. Socially Conscious Initiatives - Brands are incorporating social causes in their marketing strategies, creating a positive impact and contributing to underrepresented communities.
3. Inclusive Packaging Design - Companies are refreshing their product profiles by featuring diverse artwork on their packaging, promoting inclusivity and showcasing different artistic perspectives.
Industry Implications
1. Food & Beverage - The food industry is embracing collaborations with underrepresented artists, revolutionizing packaging design and supporting diverse talent.
2. Marketing & Advertising - Marketing professionals are exploring socially conscious initiatives as a way to create meaningful connections with consumers and support underrepresented communities.
3. Fine Arts & Culture - The fine arts industry is witnessing a shift towards increased representation and exposure for underrepresented artists, with collaborations in product branding.
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