SunChips' new packaging is the company's latest and greenest effort to get back into the sustainable bag arena.
After seeing a steep drop in their sales after their last eco-friendly bags were deemed "too loud," SunChips' new packaging offers a definitively more stealth snacking experience that is even more earth-friendly. SunChips plans to test the new packaging on its SunChips originals to gauge customer response; needless to say, the power of a little noisiness in a product's packaging will never seem like a trivial matter again.
Stats for Stealthy Sustainable Snack Bags
Trending: Older & Chilly
Research: 845 clicks in 269 w
Interest: 1.1 minutes
Concept: SunChips New Packaging
Related: 86 examples / 66 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: vibrant whiskey bottles, 95 examples of badass booze branding, and chic tyvek footwear.
95 Examples of Badass Booze Branding
Vibrant Whiskey Bottles
Chic Tyvek Footwear
Cartoon Booze Branding
Riverbed Wine Branding