SunChips' new packaging is the company's latest and greenest effort to get back into the sustainable bag arena.
After seeing a steep drop in their sales after their last eco-friendly bags were deemed "too loud," SunChips' new packaging offers a definitively more stealth snacking experience that is even more earth-friendly. SunChips plans to test the new packaging on its SunChips originals to gauge customer response; needless to say, the power of a little noisiness in a product's packaging will never seem like a trivial matter again.
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