Tyrells is Introducing New Recycled Plastic Packs
Michael Hemsworth — March 28, 2024 — Eco
References: kpsnacks & grocerytrader
KP Snacks-owned Tyrrells snack chips is debuting new recycled plastic packs in the UK as part of the brand's initiative to reduce its reliance on virgin plastic materials. The brand's snack chips will now come in packets crafted with 25% recycled plastic and will help the brand to further reduce its packaging footprint. The packaging will be observed across the brand's 150-gram packet range and will communicate their recycled content to consumers via a bright green banner across the front.
Marketing Manager, Tyrrells, KP Snacks Beth Minch spoke on the recycled plastic packs saying, "As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”
Marketing Manager, Tyrrells, KP Snacks Beth Minch spoke on the recycled plastic packs saying, "As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”
Trend Themes
1. Recycled Plastic Packaging - Brands like Tyrrells are paving the way for increased use of recycled plastic in packaging materials, setting a new standard for sustainability practices.
2. Circular Economy Initiatives - Companies are embracing circular economy principles by incorporating recycled materials into their products, signaling a shift towards more environmentally conscious practices.
3. Sustainable Packaging Innovations - The introduction of eco-friendly packaging solutions, such as using recycled plastic, is driving the evolution of sustainable packaging practices in the food industry.
Industry Implications
1. Food Packaging - The food packaging industry is adapting to consumer demands for more sustainable options, leading to the exploration of innovative materials like recycled plastics.
2. Snack Food - Snack food companies are exploring new packaging solutions to reduce their environmental impact, with a focus on using recycled materials to create more eco-friendly products.
3. Sustainable Branding - Businesses are integrating sustainable branding strategies, such as prominently displaying recycled content on packaging, to appeal to environmentally conscious consumers and differentiate themselves in the market.
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