Splenda's 21-Day Swapstakes Trades Sugar for Splenda
Laura McQuarrie — December 22, 2021 — Marketing
References: splendaswapstakes & prnewswire
The 21-Day Splenda Swapstakes is a sugar reduction challenge that invites people to make the most of Splenda Sweeteners in their meals, snacks and beverages. The challenge is all about making small changes to reduce sugar intake, which all add up to make a big impact.
The challenge kicks off on January 5th, 2022 and it will last 21 days based on the idea that this is the right amount of time to adopt a new habit. When participants sign up for the challenge, they will receive weekly emails, recipes, coupons and the chance to win weekly prizes like kitchen appliances and wearables. There are also chances to win one of three $2,100 cash prizes in the process of losing weight with the top-recommended sweetener brand and the 21-Day Splenda Swapstakes.
The challenge kicks off on January 5th, 2022 and it will last 21 days based on the idea that this is the right amount of time to adopt a new habit. When participants sign up for the challenge, they will receive weekly emails, recipes, coupons and the chance to win weekly prizes like kitchen appliances and wearables. There are also chances to win one of three $2,100 cash prizes in the process of losing weight with the top-recommended sweetener brand and the 21-Day Splenda Swapstakes.
Trend Themes
1. Sugar Reduction Challenge - More companies can design sugar reduction challenges to promote their sugar-free products to encourage a healthy lifestyle.
2. 21-day Habit Formation - Companies could use the idea of a 21-Day challenge to promote habit-forming practices in their industries, helping customers to take small steps to achieve a larger goal.
3. Personalized Wellness - Brands could incorporate special prizes and promotions that are specifically tailored to fit individual health and wellness goals to encourage healthier lifestyles and improve brand recognition.
Industry Implications
1. Food and Beverage - Food and beverage corporations could create sugar reduction challenges in the form of a 21-day swap, offering healthier alternatives to encourage more customers to try their sugar-free products.
2. Fitness and Wearables - Fitness and wearable companies can also participate in the Swapstakes by providing data tracking and analytic tools to monitor the progress of participant's health and wellness goals.
3. Marketing and Advertising - Marketing and advertising agencies can help companies to develop personalized challenges that appeal to individual health concerns, using social media platforms and other campaign strategies to promote brand awareness and customer loyalty.
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