This Sports Marketing Platform Calculates Athlete Brand Value

By: Alyson Wyers - Sep 28, 2016
References: brandtix & springwise
This sports marketing platform calculates the real-time brand value of professional athletes. Brandtix can be used to provide a new revenue stream for clubs and their players as well.

Based in London, Brandtix functions as a mobile app with leader boards and trending lists, comprehensive sports player stats and individual comparisons. The Brandtix index is an industry first, providing analytics on athletes' brand values based on sporting performance data, powerful algorithm indexing and social stats and public sentiment. The sports technology company also has a dashboard that displays an overview of present state of play for players in professional and social capacities.

The sports marketing platform allows "teams, brands, sponsors, agents, agencies and sports fans to deliver actionable insights to drive superior business outcomes and gain competitive advantage."