Spontex Hides Marketing in Transparent, White Images on Twitter

By: Laura McQuarrie - May 29, 2015
References: twitter & designtaxi
When you see the posts after posts of seemingly blank images on the Twitter page of cleaning product brand Spontex, it's something that probably strikes you as odd before you see it as a genius marketing stunt.

The cleaning brand is now posting a series of transparent .PNG files with white imagery to the social network, suggesting how it is able to leave homes looking spotless. Although the images display as completely white when viewed from the news feed, once a user clicks on an image, content like logos and sayings become revealed.

Although visual social media is becoming more prevalent for marketing, Spontex makes it clear that the possibilities for creative advertising using Twitter's photo upload features have not at all been exhausted.