This Specialty Supermarket Boasts Sophisticated Rustic Branding

By: Rebecca Byers - Apr 20, 2015
References: aredesignawards & retaildesignblog.net
This upscale specialty supermarket is a stunning tribute to quality ingredients and expert craftsmanship. The Michel Angelo's store located just outside of Toronto reinvigorates the gourmet grocer experience by infusing it with authenticity and symbols of tradition.

The interior design of the store is characterized by stunning culinary-inspired installations, like a bakery wall with delicately organized rolling pins or a butcher's board covered in richly detailed sketches of an animal. The new space also does a lot to play up the family-owned grocery brand's rich 40-year history, with black-and-white images from earlier days also lining the walls.

In an attempt to completely reinvent the specialty food store experience, this specialty supermarket features a bevy of in-store chefs ready to offer tips or inspiration.