Sharpie's Packs Have a Marker Printed with an Athlete's Signature
Laura McQuarrie — June 15, 2018 — Life-Stages
References: uncapthepossibilities & prnewswire
As part of its Uncap the Possibilities campaign, Sharpie teamed up with The Players' Tribune to create a series of special-edition marker sets to inspire self-expression and imagination.
These collectible marker packs feature an athlete, along with the charity they support, plus a set of markers and one special design that is printed with their signature. As part of the project, Sharpie and The Players' Tribune teamed up with Aaron Rodgers, Chris Paul, Alex Morgan and Aaron Judge to support the Wounded Warrior Project, the Chris Paul Family Foundation, UNICEF Kid Power and #ICanHelp respectively.
The special-edition packs also give sports fans the chance to participate in a promotion to win prizes like autographed items, cash, sports merchandise or even a trip to New York City to meet the baseball star Aaron Judge.
These collectible marker packs feature an athlete, along with the charity they support, plus a set of markers and one special design that is printed with their signature. As part of the project, Sharpie and The Players' Tribune teamed up with Aaron Rodgers, Chris Paul, Alex Morgan and Aaron Judge to support the Wounded Warrior Project, the Chris Paul Family Foundation, UNICEF Kid Power and #ICanHelp respectively.
The special-edition packs also give sports fans the chance to participate in a promotion to win prizes like autographed items, cash, sports merchandise or even a trip to New York City to meet the baseball star Aaron Judge.
Trend Themes
1. Special-edition Collectibles - The creation of special-edition marker packs featuring athletes' signatures presents a disruptive innovation opportunity in the collectibles market.
2. Athlete Collaborations - The collaboration between Sharpie, The Players' Tribune, and athletes opens up possibilities for disruptive innovation in the world of brand endorsements and partnerships.
3. Interactive Fan Promotions - The fan promotion aspect of the special-edition packs offers a disruptive innovation opportunity in engaging sports fans through interactive experiences and rewards.
Industry Implications
1. Collectibles - The creation of special-edition marker packs featuring athletes' signatures presents disruptive innovation opportunities in the collectibles industry.
2. Marketing and Branding - The collaboration between Sharpie, The Players' Tribune, and athletes offers disruptive innovation opportunities in the field of marketing and branding through athlete endorsements and partnerships.
3. Sports Merchandise - The interactive fan promotion aspect of the special-edition packs provides disruptive innovation opportunities in the sports merchandise industry through engaging and rewarding fans.
2.5
Score
Popularity
Activity
Freshness
