The Shrubbly Small Batch Sparkling Shrub Comes in Two Flavors
Michael Hemsworth — July 16, 2021 — Marketing
The Shrubbly small batch sparkling shrub drinks are a newly announced functional beverage range for consumers that will offer them an alternative way to enjoy the old-fashioned drink. The ready-to-drink beverages come in two flavor options including Lemon Ginger & Aronia Berry and Aronia Berry & Pomegranate, which are both rich in probiotics and additional nutritional benefits. The drinks are both alcohol and caffeine-free, while also being low in calories, low in sugar, gluten-free and suitable for vegetarians and vegans.
Shrubbly Founder Matt Sayre spoke on the new Shrubbly small batch sparkling shrub drinks saying, "We are excited to be coming out of the COVID-19 pandemic with the public launch of Shrubbly. Consumers want great tasting, thirst-quenching drinks made with hard-working ingredients that can positively impact their health. Shrubbly is made from antioxidant rich fruits, herbs, spices and apple cider vinegar, with prebiotics and just the right amount of bubbles, all in a ready-to-drink can.”
Shrubbly Founder Matt Sayre spoke on the new Shrubbly small batch sparkling shrub drinks saying, "We are excited to be coming out of the COVID-19 pandemic with the public launch of Shrubbly. Consumers want great tasting, thirst-quenching drinks made with hard-working ingredients that can positively impact their health. Shrubbly is made from antioxidant rich fruits, herbs, spices and apple cider vinegar, with prebiotics and just the right amount of bubbles, all in a ready-to-drink can.”
Trend Themes
1. Functional Beverages - The rise of functional beverages like Shrubbly offers an opportunity to innovate by creating new beverage options that provide additional nutritional benefits.
2. Low-calorie Refreshments - As consumers continue to prioritize health and wellness, creating low-calorie and low-sugar beverage options like Shrubbly can disrupt the traditional beverage industry.
3. Alternative Drinks - Alternative drinks like Shrubbly cater to the growing demand for consumption options that are alcohol and caffeine-free, gluten-free, and suitable for vegetarians and vegans.
Industry Implications
1. Functional Foods - The functional food industry can benefit from the emergence of Shrubbly as a beverage that offers additional nutritional benefits like probiotics and prebiotics.
2. Beverage Manufacturing - In the beverage manufacturing industry, there is an opportunity to develop new ready-to-drink options like Shrubbly that cater to consumers looking for healthier alternatives to traditional carbonated beverages.
3. Health & Wellness - The health and wellness industry can benefit from the growth of alternative, low-calorie, and low-sugar drinks like Shrubbly that align with consumers' dietary preferences and restrictions.
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