DRY Launches Premium Alcohol-Free Line, Botanical Bubbly Reserve
Niko Pajkovic — November 22, 2021 — Lifestyle
DRY Soda Co., a company specializing in high-end non-alcoholic beverages, has debuted an all-new sparkling beverage line dubbed Botanical Bubbly Reserve. The new line consists of two sophisticated flavor complexes: Lavender 75 and Spiced Pear.
Both beverage options layer natural botanical extracts and flavors to create a unique non-alcoholic taste that intends to mimic the experience of enjoying alcohol. Perfect for weddings, holiday festivities, and celebratory toasts, these zero-proof bubbly's offer consumers who are avoiding alcohol a satisfying alternative to champagnes and prosecco.
"Our cornerstone Botanical Bubbly line is perfect for everyday occasions, but we wanted to create something truly special and elevated that looks and tastes luxurious. Reserve is all this and more, and we’re excited to launch it just in time for the holiday season," said Sharelle Klaus, Founder and CEO of DRY.
Image Credit: DRY
Both beverage options layer natural botanical extracts and flavors to create a unique non-alcoholic taste that intends to mimic the experience of enjoying alcohol. Perfect for weddings, holiday festivities, and celebratory toasts, these zero-proof bubbly's offer consumers who are avoiding alcohol a satisfying alternative to champagnes and prosecco.
"Our cornerstone Botanical Bubbly line is perfect for everyday occasions, but we wanted to create something truly special and elevated that looks and tastes luxurious. Reserve is all this and more, and we’re excited to launch it just in time for the holiday season," said Sharelle Klaus, Founder and CEO of DRY.
Image Credit: DRY
Trend Themes
1. Botanical Beverages - The rise of non-alcoholic botanical beverages is an opportunity for beverage companies to cater to the increasing demand for sophisticated and healthier drink options.
2. Luxury Non-alcoholic Beverages - The creation of premium non-alcoholic beverage lines offers a disruptive innovation opportunity for companies to provide a more sophisticated and elevated experience for those who prefer not to drink alcohol.
3. Alcohol-free Alternatives - The trend towards alcohol-free alternatives presents a unique opportunity for beverage companies to develop zero-proof options for celebrations and special events.
Industry Implications
1. Beverage Industry - The non-alcoholic beverage industry can capitalize on the trend of botanical and luxury non-alcoholic beverages to cater to a growing market of health-conscious consumers.
2. Wedding Industry - The rise of alcohol-free alternatives provides an opportunity for the wedding industry to offer high-end non-alcoholic beverage options for couples who want to provide sophisticated non-alcoholic alternatives to champagne and prosecco.
3. Hospitality Industry - The increasing demand for premium non-alcoholic beverages is an opportunity for the hospitality industry to offer an elevated experience for customers who prefer not to drink alcohol.
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