Advertising Musicals - Sony Ericsson Walkman Commercial (VIDEO)

This super corny ad for the new Sony Ericsson Walkman phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people… especially when presented like a musical!

The video spot, created by Saatchi & Saatchi Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor!

Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song.