With lead singer Billie Joe Armstrong playing a drug dealer in the Broadway show, it's no surprise that the Green Day American Idiot show is causing quite the buzz. In honor of this extraordinary Broadway innovation, this list of oddball musicals will undoubtedly blow your mind.
Implications - Youth consumers have a strong penchant for an ironic form of humor. The type of humor is best represented by the pairing of two things that do not traditionally go together. Companies can form a lasting bond with this group by conceiving of projects that pair two oposites.