Broadway doesn’t often get as much credit as music and movies do, but the Tony Awards never seem to disappoint.
In honor of the Tony Awards and Broadway combined, take a look at this collection of musical/Broadway inspired innovations from “Superhero Musicals,” to “Divalicious Broadway Shows.”
Implications - Broadway has become a symbol of musicals and the future of the live arts. This list of innovations zeroes in on the Great White Way and the Tony Awards to highlight the focus pop culture has recently placed on musicals. Companies can take advantage of this opportunity by infusing their ad campaigns with musicals and a cappella music.