The Sonimagfoto & Multimedia Photolovers Campaign is Bizarrely Amorous

By: Meghan Young - Published: May 16, 2013 • References: ddb & ibelieveinadv
The Sonimagfoto & Multimedia Photolovers ad campaign revolves around a few surreal sweethearts. What makes them surreal is that they aren't fully human. While the women have cameras as heads, the men's heads are thumbs. This is meant to show just how much the two are made for each other. To have and to hold is given a whole new meaning. It reads, "The world's image meeting point."

Conceived and executed by the DDB ad agency branch based in Barcelona, Spain, the Sonimagfoto & Multimedia Photolovers ad campaign was art directed by Daniel Ubach with creative direction by Paco Cabrera and Sergi Perez. A hilarious concept that was expertly put together, it will capture people's attention immediately. The images were shot by talented photographer Alexis Mire. Stats for Surreal Sweetheart Ads Trending: Older & Mild
Research: 3,265 clicks in 157 w
Interest: 2.2 minutes
Concept: Sonimagfoto & Multimedia Photolovers
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: messy gum ads, flipping-off leader ads, and second-hand smoking ads.