Canadian Tire's Shovel It Forward Encourages Kindness Among Neighbors

By: Alyson Wyers - Feb 16, 2015
References: shovelitforward & fastcocreate
The latest social media challenge intended to encourage charitable acts is the Shovel It Forward campaign from Canadian Tire. The branded initiative asks people all across Canada to shovel the driveways of their neighbors as an act of kindness this winter.

The Shovel It Forward challenge can be completed in six simple steps. The first is to bundle up and dress warmly (especially if you are choosing an especially frigid day to make a difference in your community). Next is to grab a shovel or snowblower and clear out your neighbor's snow. Canadian Tire is even dropping off branded shovels at random doorsteps to encourage the movement. If you're using one of these special #ShovelItForwarded shovels, leave it on a doorstep so someone else to pass the kindness along. Next, share on social media, again using the hashtag, and treat yourself for a job well done.