From Customized Lifestyle Apps to Youthful Voting Initiatives

By: Jana Pijak - Jun 29, 2015
These millennial marketing innovations range from customized lifestyle platforms to millennial voting initiatives that aim to increase political awareness among young voters. Fueled by millennials' love of technology, these marketing examples are either experiential or personalized to fit the specific interests of young consumers.

In addition to marketing through social media campaigns and gamified mobile platforms, major brands like Starbucks, McDonald's and even Microsoft are appealing to consumers' love of rewards and free perks. While Microsoft's Bing Rewards app gives users of the search engine access to exclusive offers and discounts, Burger King's chicken-themed emoji app appeals to millennials who use the icons during daily text conversations and on web platforms like Instagram and Facebook. The latter example also illustrates Burger King's understanding of generational fads among younger consumers.

Furthermore, examples like immersive horror videos and engaging brand concerts by MTV and car manufacturer Honda let consumers personalize a film trailer or music performance to fit their niche interests.