The Not Sorry Project on Instagram allows people to anonymously submit the things they feel they shouldn't apologize for. This empowering campaign is one many Canadians will likely struggle with. However, this initiative has the ability to release people, especially women, from justifying themselves unnecessarily and will improve their self-esteem in the process. The anonymous nature of the project allows people to speak up without judgement and gives others following the Instagram account a sense of camaraderie and the knowledge they are not alone.
The emboldening project contains a wide variety of subject matter people feel they shouldn't apologize for, from having children to distracted people walking into them. Others are arguably less valid, like drunk texting or urinating with the door open.
Unapologetic Social Projects
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Blatantly Unapologetic T-Shirts
Unapologetic Relationship Blogs
Unapologetic Indulgence Tanks
Empowering Browser Extensions
Empowering Shampoo Ads