From Presidential Candidate Ice Creams to Celeb Book Clubs

By: Katherine Pendrill - Feb 27, 2016
From presidential candidate ice creams to celeb-curated book clubs, the February 2016 pop culture trends reveal a change in the way that stars are branding themselves and a change in the way that fans are engaging with their favorite celebrities.

One of the most interesting ways that celebrities are engaging with fans is in the form of unexpected branding opportunities. For example, senator Bernie Sanders recently teamed up with one of the Ben & Jerry's co-founders to create a special ice cream flavor for his presidential campaign. DJ Khaled has also explored unusual branding opportunities by creating a mobile game based entirely on his famous Snapchat stories.

The February 2016 pop culture tends also reveal that fans are interacting with celebrities in unexpected ways. For example, fans of Harry Potter can now spend their Valentine's Day on the set of the iconic film series, while fans of the rapper Fabolous can use the star's branded emojis to show appreciation for hip-hop.