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Galactic Couture Illustrations

Artist Guillermo Meraz Imagines Star Wars Costumes as High Fashion

— January 19, 2016 — Art & Design
This set of fashionable illustrations by Mexico City-based artist Guillermo Meraz give the world of Star Wars a playful haute couture makeover.

This latest set of drawings from the artist celebrate the release of 'Star Wars Episode VII: The Force Awakens,' the newest release to come from the mega-popular franchise. In this latest collection, numerous character costumes both old and new have been redone to resemble something you'd find walking down a runway, rather than in an intergalactic battle.

Not only is the attention to detail by Guillermo Meraz impressive, but also is his ability to reimagine these costumes while still staying true to the characters. Traditionally male, animalistic and even robotic protagonists may have been switched into female form, but their defining features still remain nonetheless.
Trend Themes
1. Fashionable Illustrations - The growing demand for digitally created, fashionable illustrations opens up opportunities for designers to create unique marketing campaigns, product designs, and bespoke artistic content.
2. Nostalgic Makeovers - The use of nostalgic and cross-over concepts that merge pop culture and art presents opportunities for disruptive innovation, particularly in marketing campaigns that seek to engage audience demographics keen on both fashion and entertainment.
3. Gender-bending Fashion - The trend of gender-bending fashion blurs the line between traditional gender roles, and offers opportunities for designers to create and market non-traditional clothing that suits different social attitudes towards gender identification and expression.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage the trend of unconventional and imaginative Star Wars or sci-fi-inspired designs to create innovative product lines that incorporate popular culture references and offer unique fashion experiences.
2. Entertainment and Media - The film and entertainment industry can partner with fashion and apparel brands to bring integrated marketing campaigns that leverage the nostalgic appeal of sci-fi franchises and iconic characters to boost sales and customer engagement.
3. Digital Design - The digital design industry can expand its portfolio of services to include bespoke, digitally-created illustrations that cater to the growing demand for fashionable and imaginative content in marketing, advertising, and pop culture aesthetics.
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