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Shell Mastercard Campaign by TBWA Shows the Safe Side

By: Armida Ascano - Published: Nov 28, 2010 • References: shell and adsoftheworld
The most recent campaign for Shell Mastercard is a marvelously clever series of print ads that smashes the stereotypes of fast-car fanatics. The series features everyday average joes in racing gear with witty one-liners such as "Born to be Mild."

The message is clear: Shell Mastercard is looking to provide a more conventional, logical service for your car. Models used in the ads range from elderly men to soccer moms, making the Shell Mastercard friendly for every safe driver.