Shell Mastercard Campaign by TBWA Shows the Safe Side

By: Armida Ascano - Published: Nov 28, 2010 • References: shell & adsoftheworld
The most recent campaign for Shell Mastercard is a marvelously clever series of print ads that smashes the stereotypes of fast-car fanatics. The series features everyday average joes in racing gear with witty one-liners such as "Born to be Mild."

The message is clear: Shell Mastercard is looking to provide a more conventional, logical service for your car. Models used in the ads range from elderly men to soccer moms, making the Shell Mastercard friendly for every safe driver. Stats for Badass Average Joe Ads Trending: Older & Chilly
Research: 3,809 clicks in 287 w
Interest: 2.9 minutes
Concept: Shell Mastercard
Related: 56 examples / 43 photos
Segment: Males, 18-35
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