The New Shakira World Cup Anthem Also Promotes the World Food Programme

By: Laura McQuarrie - Jun 2, 2014
References: cdn.wfp.org & adweek
Back in 2010, the Shakira World Cup song 'Waka Waka' became an anthem for the soccer games. Now, just ahead of the 2014 World Cup, the sultry Colombian singer teamed up with Activia in support of the World Food Programme and its School Meals initiative for kids.

Now, 'La La La' from Shakira's new self-titled album is being promoted as 'La La La (Brazil 2014),' in celebration of Brazil hosting the World Cup this year. The music video shows off the flavor, color and diversity of Brazil through movement, music, dance and some impressive soccer stunts, some of which come from Shakira herself. With the video, Activia and Shakira are encouraging people to make donations to the UN's anti-hunger group and provide children with school meals and a bright future.