The Scream Mask has been created by Ogilvy & Mather to help support quiet protests in Kiev. Functionally, the mask is meant to protect those from any harmful chemicals that could be sprayed by police during the protests, but symbolically the design signifies how freedom of speech should be respected no matter what.
The designs are painted in the same colors as the Ukrainian flag, with an open mouth placed in the form of a scream on the front. This item has become a symbol of hope and protest for those in Kiev who are unsure of the future with the relationship with Russia continually on the edge. Hopefully more companies will show their support for the people in the area.
Photo Credits: designboom, ogilvy
Stats for Politically-Painted Scarfs
Trending: Older & Average
Research: 821 clicks in 97 w
Interest: 0.7 minutes
Concept: Scream Mask
Related: 48 examples / 37 photos
Segment: Neutral, 12-55+
Comparison Set: 18 similar articles, including: condom-packed couple ads, invisible kid ads, and optical illusion soda ads.
More Stats +/-
Invisible Kid Ads
Condom-Packed Couple Ads
Optical Illusion Soda Ads
Micro Delivery Car Campaigns
Seafaring Creature Combat Ads