Fundacion Favaloro Brings Awareness to Salt Consumption with Color

By: Laura McQuarrie - Jun 24, 2015
References: fundacionfavaloro.org & creativecriminals
In Argentina, it's estimated that salt consumption for the average person is about 15 grams of salt per day, an excess that can be quite damaging to one's health. In an attempt to raise awareness about this during World Salt Awareness Week, the FundaciĆ³n Favaloro created 'The Salt You Can See.'

By simply adding pink, purple, blue or green pigment to the salt crystals, the amount that is being added to food became much more apparent. As part of the awareness initiative, the vibrant salt shakers were distributed in supermarkets, restaurants, in public places and on social media.

Since the use of too much sugar is often criticized in a similar way, it would be easy to imagine a similar colorful product geared towards the movement of "sugar as the enemy."