Omsom's IYKYK Shaker Set Reimagines the Classic Salt & Pepper Pairing
Laura McQuarrie — October 24, 2022 — Lifestyle
The “IYKYK” Shaker Set by Omsom puts a bold new spin on salt and pepper in a way that truly shakes up misperceptions about MSG’s side effects. The colorful shaker set, according to the brand, is for "those who know that MSG belongs on every American dining table."
The limited-edition shaker set contains an MSG shaker (filled with MSG produced by Ajinomoto,) a pepper shaker (with pepper sourced from Vietnam) and a salt shaker (with salt sourced from South Korea.) Each refillable shaker in the set is made from Beech wood and adds visual interest to the table and plenty of flavor to plates. On its website (the only place where the shaker set is available,) Omsom also shares more about the roots of anti-MSG xenophobia.
The limited-edition shaker set contains an MSG shaker (filled with MSG produced by Ajinomoto,) a pepper shaker (with pepper sourced from Vietnam) and a salt shaker (with salt sourced from South Korea.) Each refillable shaker in the set is made from Beech wood and adds visual interest to the table and plenty of flavor to plates. On its website (the only place where the shaker set is available,) Omsom also shares more about the roots of anti-MSG xenophobia.
Trend Themes
1. MSG in Cooking - The incorporation of MSG as an ingredient in cooking processes and recipes, which could disrupt the seasoning industry and change the way people perceive MSG.
2. Food Xenophobia Awareness - Creating awareness about the roots of anti-MSG xenophobia to address the negative connotations associated with MSG and create opportunities for innovators within the food industry.
3. Alternative Salt & Pepper Pairings - Exploring alternative salt and pepper pairings from different regions of the world, that utilizes different types of wood and spice blends that could challenge the traditional American dining table and shake up the seasoning industry.
Industry Implications
1. Spices and Seasonings Industry - Incorporating MSG in spice blends and creating MSG seasonings that could challenge dominant players in the spice and seasoning industries.
2. Food Industry - Creating new product lines and seasoning blends featuring heightened awareness of the roots of anti-MSG xenophobia that could challenge the traditional perception of MSG and change people’s attitudes towards it.
3. Kitchen Accessories and Tools Industry - Exploring alternative salt and pepper pairings from around the world, and exploring how different types of wood can make visually appealing shaker sets and kitchen tools that offer an alternative to traditional Beech wood shakers.
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