These Kids-Tab Ads Show Seemingly Innocent Safe Search Terms

By: Laura McQuarrie - Published: Jun 6, 2014 • References: coloribus
As these print ads for Kids-Tab demonstrate, it doesn't seem to matter what you safe search features you use online, since something inappropriate always seems to pop up. While searching for seemingly innocent terms like "ice fox," "flowers in April" and "Bambi in the woods," in these ads, adult stars with names like "Ice La Fox," "April Flowers" and "Bambi Woods" occasionally pop up in the image search results.

With a Kids-Tab tablet, the minds of weary parents can be put at ease, knowing that the innocent eyes of their children will be spared for at least a few more years from seeing or clicking on something that they shouldn't at such a young age. Stats for Unsafe Search Ads Trending: Older & Mild
Research: 355 clicks in 102 w
Interest: 0.5 minutes
Concept: "safe Search"
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: endangered virtual pet games, naturalistic work desks, and tablet photo viewer apps.