Superstar

The Rusty Quarters Retro Arcade & Museum Campaign is Creatively Clever

By: Meghan Young - Published: Aug 28, 2012 • References: rqarcade and mymodernmet
The Rusty Quarters Retro Arcade & Museum ad campaign has been cleverly executed. Inspired not only by the focus on the organization itself, but also by its name, the print ads are centered around classic gamer characters made out of quarters. Although some may think that concept is obvious, others will view it as incredibly creative.

Designed by Michael Arney, the Rusty Quarters Retro Arcade & Museum ad campaign has been captured in very specific locations, ones where loose change is a common sighting. These include under couch pillows and on the car floor. Each print ad reads, "Find your game," suggesting not so subtly that people should look in these places for quarters of their own to use at Rusty Quarters.