The Ritter Sport 'Taste the World' Range is Accessible
Michael Hemsworth — August 6, 2021 — Marketing
References: ritter-sport & talkingretail
The Ritter Sport 'Taste the World' range is being launched by the brand into convenience stores to offer consumers a number of options to try out when looking for something distinctly different when it comes to chocolate treats.
The product range includes the Marhaba with yogurt, honey and hazelnuts, the Hula Hula with coconut wafer and the Buenos Días with white chocolate, mango and passionfruit. Each of the bars are priced at £1.50 each, and are being launched into Best Way and Dhamecha locations.
Head of Marketing Katy Clark explained the expansion of the Ritter Sport 'Taste the World' range saying, "Following huge consumer demand for our limited edition world-flavour inspired range when it first launched in 2020, we were determined to broaden the distribution this summer and offer even more consumers the chance to get their hands on the range. Faced with a summer of uncertain travel we hope by bringing back the popular range, we will be able to transport our fans closer to the sunshine from the comfort of their sofa.”
The product range includes the Marhaba with yogurt, honey and hazelnuts, the Hula Hula with coconut wafer and the Buenos Días with white chocolate, mango and passionfruit. Each of the bars are priced at £1.50 each, and are being launched into Best Way and Dhamecha locations.
Head of Marketing Katy Clark explained the expansion of the Ritter Sport 'Taste the World' range saying, "Following huge consumer demand for our limited edition world-flavour inspired range when it first launched in 2020, we were determined to broaden the distribution this summer and offer even more consumers the chance to get their hands on the range. Faced with a summer of uncertain travel we hope by bringing back the popular range, we will be able to transport our fans closer to the sunshine from the comfort of their sofa.”
Trend Themes
1. World-inspired Foods - Businesses can create new products or expand their offerings to include globally-inspired flavors, as consumers seek more diverse food options.
2. Limited Edition Product Lines - Limited edition product lines can create consumer excitement and drive sales, especially when featuring unique or exotic flavors inspired by other cultures or locations.
3. Convenience Store Snacking - As people continue to work and consume snacks from home, businesses can capitalize on the convenience store demand by creating globally-inspired snacks for people on-the-go.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into consumer demand for unique, culturally-inspired flavors and create new product lines to increase sales and brand awareness.
2. Retail - Retailers can enhance their snack offerings and appeal to consumers by featuring limited edition, globally-inspired products that cater to diverse tastes and preferences.
3. Hospitality - Hotels and other hospitality businesses can offer locally-sourced, globally-inspired snacks and treats to guests to enhance their experience and create a unique selling point.
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