Ritter Sport Launches the Travel Retail-Exclusive 'Vegan Tower'
Kanesa David — January 25, 2023 — Lifestyle
References: ritter-sport & moodiedavittreport
German chocolate brand Ritter Sport has unveiled a new ‘Vegan Tower’ exclusive to travel retail. Three different flavors of non-dairy, almond-based chocolate with 100% certified sustainable cocoa are available in the bundle. ‘Vegan Tower’ is now introducing two new flavors for the domestic market called the ‘Roasted Peanut’ and ‘Salted Caramel’ bars. The new brand, which launches in travel retail in March, caters to consumers looking for snacking and gifting choices on the go.
As Ritter Sport continues to expand into the vegan market with its vegan chocolate offerings, the brand is showcasing the appeal of vegan and vegetarian products amongst consumers.
“It makes sense to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel,” said Nicole Miltenberger, Ritter Sport’s Marketing Manager for Global Travel Retail.
Image Credit: Ritter Sport
As Ritter Sport continues to expand into the vegan market with its vegan chocolate offerings, the brand is showcasing the appeal of vegan and vegetarian products amongst consumers.
“It makes sense to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel,” said Nicole Miltenberger, Ritter Sport’s Marketing Manager for Global Travel Retail.
Image Credit: Ritter Sport
Trend Themes
1. Vegan Travel Snacks - The rise of veganism and the increasing demand for sustainable and ethical products presents an opportunity for businesses to cater to the needs of plant-based travelers with convenient snack options.
2. Sustainable Chocolate - Consumers are increasingly looking for products with sustainable and ethical sourcing practices, creating an opportunity for chocolate brands to differentiate themselves by offering 100% certified sustainable cocoa options.
3. Exclusive Travel Retail - Creating travel retail-exclusive products can attract a unique audience who are looking for special items that they can only find while traveling.
Industry Implications
1. Food and Beverage - With the rise of veganism and sustainable practices, the food and beverage industry can tap into the growing demand for plant-based and environmentally conscious products.
2. Chocolate Manufacturing - With the increasing demand for sustainable and ethically sourced cocoa, chocolate manufacturers have the opportunity to differentiate themselves by offering products made with 100% certified sustainable cocoa.
3. Travel Retail - Creating travel retail-exclusive products can attract a unique audience who are looking for special items that they can only find while traveling, creating a new niche market for businesses to cater to.
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