As more companies continue to look to the past for modern day inspiration, these retro ads are great examples of how corporations are effectively using vintage marketing and branding techniques while still maintaining a distinct style.
The popularity of shows like Mad Men and Board Walk Empire have proven that the public is actually deeply interested in the chic and for a time neglected styles of the past. Knowing this, companies selling everything from cosmetics to yogurt have adopted clever marketing and branding campaigns that see retro ads making a demure resurgence into modern times.
Ranging from 60s-inspired makeup campaigns to era-inspired print marketing, retro ads are undoubtedly the new fad that corporations are using to reinvent themselves and their products.
Retro Resurgence Branding
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Armida Ascano Discusses New Products That Use Retro Ads
Published: May 13, 2013 • References: youtu.be