AIM Architecture is Inspired by the 1970s Office Aesthetic
References: aim-architecture & dezeen
The 1970s office aesthetic is back and not just in the form of a fictional TV sitcom that you can't help but just love. Shanghai studio AIM Architecture is pushing the envelope with a cosmetic store in Hangzhou, China that takes cues from the retro office environment.
The color palette, that the architectural practice relied on when designing the look for cosmetics brand Harmay, includes bold yellows, bright greens, muted oranges, and browns. The retail interior features bookshelves and yellow desks that are used as displays for Harmay's cosmetic products. Extra stock is playfully tucked away in the desk drawers.
By employing the 1970s office aesthetic for a beauty retail space, AIM Architecture will certainly surprise patrons and will be successful in "transporting customers away from reality."
Image Credit: Dezeen
The color palette, that the architectural practice relied on when designing the look for cosmetics brand Harmay, includes bold yellows, bright greens, muted oranges, and browns. The retail interior features bookshelves and yellow desks that are used as displays for Harmay's cosmetic products. Extra stock is playfully tucked away in the desk drawers.
By employing the 1970s office aesthetic for a beauty retail space, AIM Architecture will certainly surprise patrons and will be successful in "transporting customers away from reality."
Image Credit: Dezeen
Trend Themes
1. Retro Office-inspired Retail Spaces - Using retro office aesthetics in retail spaces to create a unique and surprising customer experience.
2. Bold Color Palettes in Retail Design - Incorporating bold colors in retail design for a visually striking shopping environment.
3. Playful Product Displays - Using playful and unexpected ways to display products in retail spaces to catch customers' attention.
Industry Implications
1. Beauty Retail - Incorporating retro office aesthetics in beauty retail spaces to create a unique and surprising customer experience.
2. Interior Design - Exploring the use of bold color palettes and playful product displays in interior design for retail spaces.
3. Architectural Design - Using retro office aesthetics in architectural design to create visually striking and playful retail spaces.
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