Remy Martin 'V' is the Brand's Venture into Transparent Spirits

By: Tiana Reid - Published: Aug 28, 2010   Updated: Jul 20 2011 • References: remy & luxist
Rémy Martin 'V' is the cognac company's venture into producing a clear-colored spirit that is designed to be used as a base for cocktail mixing.

Made with fall-harvested grapes from Cognac, Rémy Martin 'V' has fresh hints of mint and pear. The difference in the process is that this spirit doesn't go into barrels for aging, instead it is cold-filtered in 14 degrees Farenheit during the winter.

Implications - Consumers in the contemporary market are attracted to products that feature the most modern aesthetic. Items that contain a clean-cut look are appealing to those who want to stay on the cutting edge with the purchases they make. In order to provide shoppers with what they want, companies could incorporate this sleek style into all of their designs. Stats for Clear Cognacs Trending: Older & Average
Research: 3,086 clicks in 300 w
Interest: 3.5 minutes
Concept: Remy Martin V
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: 95 vodka innovations, busty rapper alcohol ads, and premium pink spirits.