Remy Martin 'V' is the Brand's Venture into Transparent Spirits

Rémy Martin ‘V’ is the cognac company’s venture into producing a clear-colored spirit that is designed to be used as a base for cocktail mixing. 

Made with fall-harvested grapes from Cognac, Rémy Martin ‘V’ has fresh hints of mint and pear. The difference in the process is that this spirit doesn’t go into barrels for aging, instead it is cold-filtered in 14 degrees Farenheit during the winter.

Implications - Consumers in the contemporary market are attracted to products that feature the most modern aesthetic. Items that contain a clean-cut look are appealing to those who want to stay on the cutting edge with the purchases they make. In order to provide shoppers with what they want, companies could incorporate this sleek style into all of their designs.