Red Sports is a community for young athletes that stresses the importance of keeping sports clean. Although people get so easily riled up when punches are thrown in hockey or other instances of foul play on the field, these displays often aren't showing good sportsmanship.
These ads take things a step further, showing guys on the field stealing bags of money, gambling or chasing other players down with drugs. Kids look up to these athletes and the all-star athletes who put in the time for practice are the ones who will have their names written in the history books, rather than the ones who did something for the purposes of seeking attention that one time.
Stats for Misbehaving Athlete Ads
Trending: Older & Average
Research: 1,230 clicks in 94 w
Interest: 1.9 minutes
Concept: "red Sports"
Related: 83 examples / 64 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: shaved portraiture haircuts, soccer hospitality campaigns, and medieval world cup posters.
Misbehaving Athlete Ads
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