Dove Video Shows Evolution from Real Woman to Billboard Model
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.Stats for Real Beauty Trending: Older & Buzzing
Traction: 19,184 clicks in 431 w
Interest: > 3 minutes Concept: Real Beauty
Related: 60 examples / 46 photos
Segment: Neutral, 18-35 Comparison Set: 22 similar articles, including: lgbt camera campaigns, paper porcelain lighting, and retro automobile editorials.