Rockstar

Dove Video Shows Evolution from Real Woman to Billboard Model

By: Jeremy Gutsche - Published:   Updated: Jun 15 2011 • References: campaignforrealbeauty & neatorama
The Dove Real Beauty campaign has released a new video which is absolutely awesome. It fast forwards through the evolution of beauty by starting with a real woman and transforming her into a billboard. If you've ever wondered how much work goes into preparing a model for a photoshoot, and then how much photoshop happens after, this video displays it all.  This is video is required watching.

Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.

Stats for Real Beauty Trending: Older & Buzzing
Traction: 19,043 clicks in 415 w
Interest: > 3 minutes
Concept: Real Beauty
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: beachside chilean residences, modular sculptural shelving, and stark summer attire.