Dove Video Shows Evolution from Real Woman to Billboard Model
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.Stats for Real Beauty Trending: Older & Buzzing
Traction: 18,996 clicks in 411 w
Interest: > 3 minutes Concept: Real Beauty
Related: 57 examples / 44 photos
Segment: Neutral, 18-35 Comparison Set: 21 similar articles, including: botanical school supplies, revolutionary micro-home initiatives, and equestrian-themed fragrance campaigns.