The Dove Real Beauty campaign has released a new video which is absolutely awesome. It fast forwards through the evolution of beauty by starting with a real woman and transforming her into a billboard. If you've ever wondered how much work goes into preparing a model for a photoshoot, and then how much photoshop happens after, this video displays it all. This is video is required watching.
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.
Stats for Real Beauty
Trending: Older & Buzzing
Research: 19,379 clicks in 501 w
Interest: > 3 minutes
Concept: Real Beauty
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: spicy lemon candies, candy-flavored coffees, and robotic parking garages.
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