Dove Video Shows Evolution from Real Woman to Billboard Model
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.Stats for Real Beauty Trending: Older & Buzzing
Traction: 19,170 clicks in 426 w
Interest: > 3 minutes Concept: Real Beauty
Related: 70 examples / 54 photos
Segment: Neutral, 18-35 Comparison Set: 26 similar articles, including: simple social marketing tips, deceptive culinary candy, and spacecraft-inspired eyewear.