Dove Video Shows Evolution from Real Woman to Billboard Model
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.Stats for Real Beauty Trending: Older & Buzzing
Traction: 19,236 clicks in 437 w
Interest: > 3 minutes Concept: Real Beauty
Related: 29 examples / 22 photos
Segment: Neutral, 18-35 Comparison Set: 10 similar articles, including: money managing campaigns, top 40 furniture ideas in march, and abstract window seats.